Marketing Your Property

The days of signing a listing agreement, sticking a sign on the front lawn, and waiting for the buyers to line up are over. In today's balanced market, I am constantly thinking of new and unique ways to market your home so it stands out amongst the rest.  Whether it is attracting REALTORS through my professional network or grabbing the public's attention with "outside the box" photos and 3D floor plans, we will get the job done. No two properties are the same, so no two marketing plans should be either. 

Pricing your Property

One thing to keep in mind is that numbers don't lie. Market value equals the amount of money a buyer is willing to pay at that specific point in time for a property. There are typically better times to list your property for sale (when you can ask a higher price), but keep in mind that there are both pros and cons at all times during the year. We will go over this together in our initial meeting. What I will do is give you my honest price which I truly think your home will sell for.

A common strategy that some agents use is to tell you they can get a much higher price in hopes of getting the opportunity to list your property. Only a few short weeks later, when you haven't seen many showings that agent will contact you and want to discuss a "price reduction". To be clear, markets do fluctuate and Vancouver has one of the fastest markets around; therefore, there are times when a price reduction may be necessary. In my mind, getting it right the first time is always the best strategy. If it seems too good to be true, it probably is.

Honesty is key to having a successful working relationship, and it goes both ways. When I go over my listing presentation, you get three prices:

Dream

Typically, I do not recommend going this route unless you have a very unique property or feature that someone cannot put a solid price on, so you do it for them! Example: Renovated Kitsilano condo with views stretching from Yaletown to Lighthouse Point.

Average time: varies  sold within 6-8 months

Marketable

This price reflects good value for the current market and would be considered a fair price for both the Seller and the Buyer.

Average time: sold within 60-90 days

Competitive

For whatever reason, you want the property gone as soon as possible. Maybe you have purchased another place or you are an investor who has tenants moving out and you've made good profit from the rent you've collected.

Average time: sold within 30 days

Commissions

As a seller, one main concern is commission. This is understandable, however, the real focus should be on your bottom line. The commission rate doesn't mean a thing until we have successfully sold your home for top dollar and as quickly as possible.

Yes, There are discount real estate services out there, but it’s important to point a couple things out.

1. This person can’t properly negotiate top dollar for their own commission, so do you think they will be successful in negotiating the best price and terms for your sale?

2. Discounted listings typically mean discounted buyer's agent commissions. When there are literally hundreds of listings to choose from, do you think a listing paying a discounted commission will be on the top of the list to show?

Let’s focus on your bottom line. Let’s get you top dollar for your property, and even with the commission difference we'll actually net you more money than the discounted alternative. Lastly, let’s put to action true marketing techniques that will allow our original price to attract a Buyer quickly and efficiently! I’m one of the hardest working agents in the industry. My track record and work ethic speaks for itself and of course I'm backed by one of the best management teams in the city.

Read more about TAC here.